Validated Strategy Group
A thought partner for business owners who want clarity and real progress.
Validated Strategy Group hero
  • Practical strategy
  • Execution support
  • Simple systems
Healthy Business → Healthy Life ›

Our Approach: Clear Thinking and Real Execution

At Validated Strategy Group, we work with business owners who want a clear plan and a solid next step. Sometimes you just need to talk it through with someone who gets it. Other times you need help turning the idea into a plan you can actually execute.

We believe a good business should support your life, not compete with it. We bring practical strategy, hands-on support, and the VSG Toolkit™ to help you grow without everything falling on your shoulders.

VSG approach

Clarity First. Then Action.

At VSG, we care about what actually works day to day. Whether you are starting something new, tightening things up, or trying to run more efficiently, we help you get clear on what matters and follow through on the plan.

  • Practical strategy that leads to a clear plan
  • A thought partner to talk it through and get honest feedback
  • Simple systems that take pressure off the owner

Work with us

We are business strategists who like to roll up our sleeves and help you make real progress.

Consulting

Personalized Strategy for You & Your Business

Consulting: A thought partner to help you sort through decisions, get clear, and move forward with confidence.

Marketing

Drive Growth for Your Business

Marketing: Help with messaging and lead flow so your marketing supports sales and stays simple.

VSG Toolkit

Simplify & Scale Your Business

VSG Toolkit™: A simple system to keep leads organized, follow-up consistent, and operations easier to manage.

Courses and Community

Expand Your Knowledge and Network

Courses & Community: Practical training and support for owners who want to keep learning as they grow.

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Free Resources

Simple resources to help you think clearly, run your business better, and keep things sustainable.

Foundations of a Family-First Business

Foundations of a Family-First Business

Course: Start building a business that supports your family life with our free mini-course. Learn to define your mission, set meaningful goals, and structure your workweek for balance and success. This course offers practical steps to create a sustainable, family-centered business from the ground up.

Taking Back Your Time

Taking Back Your Time

Download: Discover practical strategies to streamline your communication, reclaim your focus, and set boundaries that support a balanced, family-first business. This guide provides actionable steps to help you step into the role of leader in your business, freeing up time for what matters most.

Start with a Free 45-Minute Strategy Session

Start with a Free 45-Minute Strategy Session

Zoom: Get personalized guidance to help you build a business that aligns with your life and values. In this complimentary session, we’ll discuss your goals, identify key challenges, and explore strategies to support your growth and family priorities. Take the first step toward a sustainable, family-centered business.

About Us

Joshua Armstrong

Joshua Armstrong

Husband, Father, & Business Strategist

Say hello to Joshua, our Strategic Business Consultant with a sharp eye for market dynamics. As a husband and father, Joshua values balancing family with professional goals. His background as a Sales Manager in the solar industry gives him insights into customer needs and market trends. Joshua’s approach isn’t just about driving sales; it’s about building businesses that prioritize family values and lasting growth. His mission is to guide clients through the complexities of growth while keeping life outside of work within reach.

Rebekah Armstrong

Rebekah Armstrong

Wife, Mother, & Business Owner

Ever wonder who keeps things running smoothly behind the scenes? Meet Rebekah, our Integrated Business Consultant and wizard of operational efficiency. With her roots in Operations Management, Rebekah understands how to create businesses that support families, just like hers. As a dedicated mother, she’s passionate about helping clients achieve growth while ensuring their operations allow for balance. Rebekah’s expertise lies in crafting systems that harmonize work and family life, creating a foundation for sustainable success.

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Kind Words from Our Clients

"They really helped me align my business with my vision, creating a path that supports both growth and balance. I finally feel like I can focus on what truly matters."

I've been able to shape my business into something that truly reflects my vision and values. Their support helped me find the balance I needed to grow sustainably while staying true to my goals.